My name is Annabell Satterfield, and I am an MBA graduate from the Johnson School of Business at Cornell University. I am entrepreneurial, creative and passionate about applying the latest business marketing and product management methodologies to the dot-com, gaming, advertising and media industries. `
Rational Ignorance is defined as the rational decision to be uninformed on the issues because the perceived marginal benefit of becoming informed is less than the perceived marginal cost. Most product issues are rooted in perceived rational ignorance during the product planning phase of new product development. Whether it’s poor execution due to lack of complete PRDs or poor sales due to incorrect market targeting and product positioning, a lot of companies fail at this critical juncture in this phase– usually because of incomplete knowledge or perceived rational ignorance and the push to execute quickly. I am most knowledgeable in the strategy of product planning and marketing– and I hope to find more opportunities to execute as well. If you are interested in looking at my resume, please click on the LinkedIn link on the right side of this page.
While rational ignorance may be the way to go in a few cases (i.e. say choosing to run away from a bomb that’s about to go off rather than looking for it to diffuse it)– I believe that it pays to be as well informed as possible. No experience or knowledge gained is ever goes to waste.
My philosophy is to study what interests you– it’ll come in handy sometime… even if only in your blog…
